Race Relations in the United States

Introduction Race relations in the United States reflects the colonial and slave era when discrimination against some races was prevalent. The issue of prejudice against Native Americans, Asian Americans, Latin Americans, and African Americans has taken place over the years.Advertising We will write a custom term paper sample on Race Relations in the United States specifically for you for only $16.05 $11/page Learn More The marginalized groups do not exercise their basic rights, which include civil, social, economic, and political rights. Since the constitution of the United States has robust provisions that protect human rights, the criminal justice system and human rights activists use them in reducing the prevalence of racial discrimination. The minority groups such as the Black Americans have endured racial discrimination since the period of slavery. However, the society has not embraced the racial equality as a way of life, even when the Black Ameri can president is in power. Racial discrimination reflects itself on diverse socioeconomic arenas such as workplace, education, and the political realm in the United States. Race relations encompass the way people of different races and cultural backgrounds relate in a community. Therefore, the term paper examines the occurrence of racial discriminations in the United States by examining how different races interact in the labor market, education sector, judicial system, housing sector, and fashion industry. Racial Discriminations in Labor Market In the employment, discrimination has been visible in the past few decades as some companies could openly indicate that they do not employ the Blacks. In the United States, the chances of a White American to get employment are higher than that of an African American, an Asian, or a Latino owing to racial discrimination. The labor market tends to experience a considerable racial prejudice. The marginalized groups face racial and sexual harass ment as illustrated by a recent case where McDonald’s workers filed a case of racial discrimination and sexual harassment.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most industries fired the Black employees from their jobs with the claim that they do not fit the profile of a specific work environment. Supervisors also insult their employees using words such as ghetto, nigger, and coolie, as in the case of McDonald restaurant, where the supervisors allegedly abused their employees with reference to their skin color and their origin. However, no one seems to take serious legal action against these supervisors even when the employees report them to the corporate offices. The management explicitly writes the company’s core values that embrace diversity and equal treatment, but in most cases, the leadership team fails to implement them. In the labor market, race discriminati on is also evident in promotion, payment, and work motivation allowances. In 2012, a case of discrimination came to the fore when African American employees accused the United Air Lines of discriminating against them in the aspect of promotion. White American employers deny them the right to job promotions, regardless of their enhanced skills, increased job productivity, and their work experience. The stereotypical norms against their skin color and race deny them the opportunity to compete for higher positions. Actually, discriminated employees earn lower salaries than their White American co-workers do. Hence, the Blacks are prone to discrimination in their workplaces despite their noticeable performance. However, bosses perceive the Blacks as low class citizens; hence, they find it appropriate to violate their employment rights. Racial Discrimination in Education Sector In education sector, racial discrimination is also prevalent, as the Black students initially could not study i n the same school as White American students. Over the years, the situation has changed and the government has ordered the schools to integrate all races. Nevertheless, the discrimination continued in those schools.Advertising We will write a custom term paper sample on Race Relations in the United States specifically for you for only $16.05 $11/page Learn More The disciplinary department gives the Black American students longer detention and severe punishment than the White American students. According to a survey done in 2011-2012 by the United States Education Department, the Black students receive more suspensions than the White students do in public schools. The administration has stereotyped that marginalized groups are prone to riot and their moral values are always in question. The access to veteran teachers is more available to the White students than it is to the Black students. The minority students suffer social and psychological trauma, whi ch affect their learning process and performance in classrooms. Race Relations in Fashion Industry The racial discrimination in the fashion industry is still present in the United States. Statistics show that the Black models in the United States have dropped drastically in a period of one year. Women with black pigmentation have minimal chances of enrolling in the fashion and design company. The advertising clients do not consider the Black women since they believe that the Black people are not attractive. For example, The Times Sunday Magazine in the New York has a lower percentage of the Black models compared to the White models because the clients find them unmarketable. Through observation, most photos in a runway indicate that the minority races are under-represented. Some of the minority supermodels of all time are Iman, Tyra, and Naomi Campbell. However, since the departure of Tyra and Iman, race inequality in the fashion industry is still high. Race Relations in Housing Rac e discrimination in the housing industry started after the abolition of slavery and has continued until today. The constitution fights against housing discrimination, but it is still prevalent in most areas. The discrimination is evident in the housing sector as renting, buying, selling, and financing houses have racial orientation.Advertising Looking for term paper on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Prejudice against Hispanics, Asians, and Blacks seeking for housing is evident today. A national study commissioned by the department of housing in 2013 illustrates that minority customers have a lower probability of getting a house than the Whites with equal qualifications. The study points out that minority citizen are victims of racial discrimination in the housing industry. Mostly they get low class houses that are far away from schools and have no access to essential amenities. Most of the local governments violate the Housing Act by failing to grant the minority citizens the right to housing and permits. Racial Discrimination in Judicial System Racial discrimination in the judicial system is also prevalent in the United States as the Latinos, Asians, Africans, African Americans, Native Americans, and other minority groups find the judicial system as unfair in its dealings. The local police department tends to subdue the minority people and keep them in custody on minor crimes. The judicial system views the marginalized communities as gangster groups, which host dangerous elements in the community. This stereotype makes the Native Americans and other minorities subject to the unfair judicial system through the police department. The system does not follow up on violation of the minority rights. The power structure that the White people dominate does not consider the minority groups, who experience discrimination. The law is explicit in its provisions, but stereotypes cloud the enforcers and hinder the administration of equality and justice. Impacts of Discrimination in the United States Race relations in the United States have a negative impact on the marginalized communities and on the government at large. The people, who face all these kinds of discrimination, have psychological trauma, cognitive disabilities, and physical infirmities because their opportunities to elevate their lives have been incapacitated. The prejudice limits their cognitive abiliti es as evident in their performance in schools and workplaces. Racial discrimination also limits their physical performance because strong judicial system does not support their determination to compete fairly in the workplace, housing industry, and other sectors. The students in high schools and institutions of higher learning are likely to perform poorly due to limited opportunities in school and unequal treatment. The minority citizens experience diverse health risks due to their overcrowding in residential areas. Racial discrimination affects the United States government negatively because unemployment of its citizens and workplace discrimination reduces productivity. Most people in the minority groups earn wages that are below the poverty level. The discrimination against the minority weakens the national development indicators of the United States. The issue depicts the United States as a violator the international human rights, which the national government has the responsibil ity of guarding. The poverty level is high among the minorities in the United States, hence, hindering efforts to eliminate poverty. The negative impacts of marginalization limit the livelihood of United States citizens and the gap will continue to enlarge between the majority and the minority. Conclusion Social relations are very important because they form the basis of our diversity. However, negative social relationships, such as racial discrimination, have detrimental effects on diversity. Establishment of social institutions offers robust strategies that aid in the elimination of racial discrimination. These strategies include public participation in formulating policies in the education sector, labor market, political arena, criminal justice system, and housing industry amongst others. Hence, the government should come up with a system of policy, formulate appropriate laws, and enforce the formatted laws efficiently through the judicial system. Moreover, the government should train and educate societies on the problems brought about by racial discrimination to eliminate the stereotypical norms of the minority groups. This term paper on Race Relations in the United States was written and submitted by user Nathalie Hawkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Dance Your Work What Would That Look Like

Dance Your Work What Would That Look Like This week I got inspired again by a dance camp moment. A friend of mine, a photographer, approached me to say goodbye as he was leaving camp today. Before he left, he was compelled to tell me about a class where he was given the opportunity to â€Å"dance† his work. He began showing me his dance. I have done a lot of dancing in my time, but I have never danced my work. I’m willing to bet you haven’t either. Can you imagine what it would look like? I watched my friend dance. He takes photos of many women for their on line dating profiles, and he discovered through his dance that clicking the shutter is just a small part of what he does; the main dance is his connection with the person being photographed- the way he draws them out from being somewhat nervous at the beginning to shining out with their most attractive selves. I could see as he danced the joy that this process of discovery and opening gave him. He finished his dance, and it was my turn. What is the dance I do with my clients? Surprising to me, the first place I went was toward my ears. Hands cycling up toward my ears and back out, listening, taking in information, listening, always listening. Then the fingers start typing out what I’ve heard. There are pauses†¦ long periods of sitting with information, tossing it around in my mind, exploring, then a flurry of typing activity and the words flowing out into meaning and expression. I was pleased to discover that the essence of my work is listening; the dance brought me to that essence in seconds. I realize this might be a stretch, but what would happen if you danced your work? Where would the essence lie? What is at the heart of what you do each day? Perhaps it would be worth a try to discover something new through your own work/dance. So I invite you†¦ stand up†¦ close your eyes†¦ and begin.

Quotes for Engagement Toasts

Quotes for Engagement Toasts Engagements are special because they signify that two people who share a caring relationship have now acknowledged their love for each other. It is after their engagement that the two people finally become a couple in the true sense of the term. You could include a few of the following quotes when making engagement toasts to the happy couple. Famous Quotes for Engagement Toasts Antoine De Saint-ExuperyAnd now here is my secret, a very simple secret; it is only with the heart that one can see rightly, what is essential is invisible to the eye.ThoreauThere is no remedy for love but to love more.Bertrand A. RussellLove is a little haven of refuge from the world.Amy BushnellLove reminds you that nothing else matters.Oscar WildeLong engagements give people the opportunity of finding out each others character before marriage, which is never advisable.Oscar Levant, to Harpo Marx upon meeting Harpos fiancà ©eHarpo, shes a lovely person. She deserves a good husband. Marry her before she finds one.AnonymousLove is just a word until someone comes along and gives it meaning.Keith SweatYou cant stop loving or wanting to love because when its right, its the best thing in the world. When youre in a relationship and its good, even if nothing else in your life is right, you feel like your whole world is complete.Janice MarkowitzIf you have to think about whether you love s omeone or not, then the answer is no. When you love someone you just know.Edgar Allan PoeWe loved with a love that was more than love.

How Alternative Medicine Has An Impact On Mainstream Medicine Essay

How Alternative Medicine Has An Impact On Mainstream Medicine - Essay Example The mainstream treatment processes in these diseases do not cure fully and produce numerous side effects, which no patient would like to live with. It will not be out of place to examine the things in above perspectives. â€Å"Alt Medicine† speaks about the numerous alternative medicines that have its origins in many ancient treatment systems such as Ayurved from India or Herbal Treatment System originated from the China. Over the years, several other treatment processes came into existence and went on influencing the masses depending upon the complexities about the illness. At times, the cost and personal belief system also plays a crucial role in moving the patient toward alternative medicine. (Alt Medicine) Mainstream medicines have side effects. To cure arthritis and gout, physicians prescribe the drugs, which are mostly NSAIDs that usually provide relief from pain. Although, they are highly effective yet they have severe side effects too. â€Å"NSAIDs Side Effects† distinctly mentions that NSAIDs instill stomach cramps, drowsiness, diarrhea, heartburn, edema (swelling of the feet), nausea and much of the discomfort. NSAIDs carry a risk of causing heart attacks, stroke, clotting, which could be fatal. The risk is proportionate to the dosages. (NSAIDs Side Effects) Thus, it is well established fact that mainstream medicines have numerous side effects. It will be most appropriate to examine some of the alternative medicines in above context In the â€Å"Alternative Treatment for Arthritis?† mangosteen is described as an alternative medicine to cure arthritis. Mangosteen is a tropical fruit naturally grown in East Asian countries like Thailand, Indonesia, Burma, and Sri Lanka. Its extraordinary ability to cure lies in a compound called xanthones, which is abundantly available in the rind of this fruit. Alternative medicines derived from the mangosteen are largely used by patients suffering from Arthritis. (Alternative Treatment for Arthrit is) â€Å"Properties of Xanthones† argues that xanthones are the most powerful antioxidants provided by nature in mangosteen. Being a natural product, it has no side effects even the patient continues to take it for a long period of time. Xanthones are known to have antifungal, antiviral, antibacterial effect and thus found to be curing numerous diseases. It is not surprising that people turn to such alternative form of medicines to cure their chronic ailments which are troubling them for a long time. Xanthones are known to destroy bacterias such as salmonella typhi (causing typhoid fever) and tuberculosis bacteria. (Properties of Xanthones) Benefit of xanthones or for that matter mangosteen concentrates is scientifically an established fact. Furthering the argument, another alternative medicine is worth exploring. â€Å"Pure Acai Berry Capsules† categorically describes about the similar medicinal properties of Acai Berry, a kind of fruit found in South and Central Ame rica. Acai Berry is being used in preparation of many alternative medicines to cure various illnesses. Acai Concentrate in form of powder and liquid is available as an alternative medicine to cure various diseases. (Pure Acai Berry Ca

Differentiation of Developed, Least Developed and Developing Countries Dissertation

Differentiation of Developed, Least Developed and Developing Countries under WTO Trade Regime - Dissertation Example By the end of the Second World War, the global community realized that international trade practices were required function within a multilateral framework. After the Great Depression of the late 1920, and the early 1930s, the major trading countries had imposed a set of trade protection measures which had impeded the smooth flow of international trade. This time, the countries did not want to commit the same mistake. They realized the requirement of a multilateral standard in the arena of international trade. The nations also realized that promoting international trade was one of the methods to rectify the destruction caused by the Second World War. Global trade could play a significant role in stimulating economic development in countries across the world. These requirements urged the global community to establish the WTO which was solely dedicated to formulate laws, supervise practices and settle disputes in matters relating to international trade. Presently, 150 countries from around the world are members of the WTO. The reason behind the popularity of the organization among countries could be that the WTO is the only multilateral institution which directs its efforts towards creating a completely interdependent global economy. The basic objective of the WTO is to implement the increased liberalization of international trading practices, because the organization believes that countries can promote their own economic development by engaging in the worldwide trading of

Bluefield health plan Essay Example for Free

Bluefield health plan Essay Arc Electric employees were opting for their health insurance plan. Arc Electric had expanded their workforce due to which more employees were enrolling for Bluefield’s health insurance plan for the benefits. But when Bluefield released that the utilization of their physician services had tremendously increased in the last 6 months because of which their profits were being affected, they had to find out the cause for this. Soon they realized that the main cause for the increase in the utilization of their physician services was the increase in the number of new employees who were opting for the health insurance plan. Exhibit 1 clearly shows that the number of Arc Electric employees using Bluefield’s Health insurance plan has increased from 3912 in July, 2006 to 4137 in August, 2006. Thus, in only one month the increase has been of 225 people, which is comparatively quite high. Also, in 2006, the total cost incurred by Arc Electric for inpatient and outpatient hospital services were 203425 and 182440 in July and 212250 and 180700 in August, and for surgical services were 101250 and 103400 in July and August. Thus, the total cost incurred for hospital services and surgical services were 487115 and 496350 in July and August. While on the other hand the total cost incurred by Arc Electric for visits to physician’s office was only 337900 and 391450 in July and August. Therefore we can see that the difference is almost of 147215 and 104900 in July and August. As Bluefield’s contract with Arc Electric was about to expire the next month, they had to renegotiate the terms in their contract with Arc Electric and request for an increase in their premium rate in order to maintain their profit. They had realized that the main reason for their erosion of profits was the increasing number of Arc Electric employees who had opted for their health insurance plan. But, Bluefield were also aware of the fact that during renegotiations if they tried to increase the fixed premium which they charged every employee of Arc Electric per month, then they may refuse to do anymore business with them and sign a contract with some other health insurance company. This, Bluefield was not ready to risk. Thus, Bluefield wanted the staff members and directors to devise a renegotiating strategy which they could present before Arc Electric and maintain their contract with them while at the same time see to it that their profitability remains at par. After much consideration and results from various studies, including Exhibit 1, the employees of Bluefield realized that simply by increasing their copayment charges they will not be able to bring about a decrease in the number of physician visits since people do not actually like to visit the physicians but rather do it in order to remain healthy and fit. The only way they can reduce their costs is by paying less to their health care providers, like the physicians. Thus, they first needed to negotiate with the physicians and ask them to decrease the costs of services supplied by them. If they simply asked the physicians to lower their cost of service by around 10% or 25% they might do it with the fear that they may loose all of their patients and also be left out of Bluefield’s health insurance plan. But this may have certain negative effects as in return of a lower fee per visit the physicians may also lessen the quality of care that they give to their clients. This is the reason why Bluefield required a further analysis of physicians visit. Out of the $250 fixed premium that Bluefield charged each employee of Arc Electric every month, the total premium revenue was portioned out as 55% for the hospital and surgical services and 30% for the physician visits. Thus while $137. 5 went for the hospital and surgical services only $75 went in for the physician visits. Thus for every premium collected, the profitability of hospital and surgical services was almost $62. 5 more than the profitability of the physician services. Thus, when compared to physician’s services, hospital and surgical services have a profitability of almost 45% more than the former.

Life After Football :: Personal Narrative Writing

Life After Football Experiences change our lives everyday. We learn from our mistakes or successes in order to define who we are. Everything we do, and all that happens to us, changes who we are. However, there are those experiences that stand out above all others, the ones that have a drastic impact on our life styles, the ones that change how we view the world, and how we view our own lives. Our day-to-day lifestyle changes and we are forced to find new ways to do things, forced to change our views on who we are. The one specific moment that I can pinpoint in my life that created a drastic change of who I am today occurred last year in late August. It was the first week of school and all I was really focused on was the football game coming up on Friday. I had spent most of my summer weight training and practicing for the upcoming season and I got drastically better than the year before, and was ready for anything. Little did I know what was waiting for me in the game to come. An experience that I never imagined would ever happen to me. An experience that never even crossed my mind†¦until Friday came. I managed to get through my first week of school without much trouble. I was ready for the game. I went through my normal pre-game after school. I decided to put on some new spikes on my cleats, since my other ones were pretty dull. This was an action that I will question for the rest of my life. The school we were playing was just down the canal bank that passed by our school, so we marched down in full force Now on the field we stretched out. Everything was the same as so many times before. We went into the locker room for the 15 minutes till the game started. I got into my crazy mindset, and started rocking back and forth, thinking of how much pain I would invoke on my opponents, and how I would go about doing that. I ran through all of the plays in my head at least once.

Don’t no

Aeronautical Science, Aviation Professionalism, Careers, and Certification Learning Objective: 1 . Explain the qualifications, attributes, ethics, and responsibilities of aviation professionals. 1 . Website: http://www. Fifth. Org/2011 /02/the-aviation-professional/ 2. Summary Directions: Always Professional To be in aviation means that you must put your best foot forward in all that you do. You must always be professional even when no one is looking.To be professional Is a qualification, attribute, and ethical responsibility that cannot be taking lightly. The duties and obligations that go along with being professional as an aviation member is critical to each mission. The pilot's responsibility is to know his or her Job and all emergency procedure that go along with their Job, that's professional. Professional Is an action that's not Just learned, but drill Into a person's mind, body, and soul. So, when they're in a panic situation Its second nature to them.To be professional Is t o carry one's self In an appropriate manner, so that If anyone see's them they know what values they stand for. A professional Is a person that knows his or her craft ended regular measures. Aviation professional know that they must do the right thing when no one Is watching, because they hold lives In their hands. People that work In the aviation field take the extra steps to do things right, that's practicing good ethics. These qualities can be found In many aviation personnel and that Is why we call them professionals.Wilbur Wright once said, ‘The safety of the operator Is more Important than any other point. Greater prudence Is needed rather that greater skill. † Each member of an aviation crew knows that If the pilot Is safe so Is all that flies with them. That Is why It Is Imperative that aviation professionals do the right thing when no one else Is watching. Don't no By metadata You must always be professional even when no one is looking. To be professional is a e mergency procedure that go along with their Job, that's professional.Professional is an action that's not Just learned, but drill into a person's mind, body, and soul. So, when they're in a panic situation its second nature to them. To be professional is to carry one's self in an appropriate manner, so that if anyone see's them they know what values they stand for. A professional is a person that knows his or her craft hint when no one is watching, because they hold lives in their hands. People that work in the aviation field take the extra steps to do things right, that's practicing good ethics.These qualities can be found in many aviation personnel and that is why we call them professionals. Wilbur Wright once said, â€Å"The safety of the operator is more important than any other point. Greater prudence is needed rather that greater skill. † Each member of an aviation crew knows that if the pilot is safe so is all that flies with them. That is why it is imperative that avi ation professionals do the right thing when no one else is watching.

A Report Into Consumer Behavioural Theory

Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales * It is vital we understand the needs of our target market and their motivation for purchasing Benecol or alternative products. * Giving Value to a product after we understand our consumers’ needs and motivation for purchase can increase positive interaction with our market. * When marketing a product, it is advised that the advertisement attaches itself best to the needs and value of consumers with relevant and engaging information. Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister & Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer's point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples' diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, & Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.

Expanding Sentences With Prepositional Phrases

Expanding Sentences With Prepositional Phrases This sentence-expanding exercise will give you practice in applying the principles and guidelines in these two articles: What Are Prepositional Phrases?How to Arrange Prepositional Phrases Excercise Expand each sentence below by adding one or more prepositional phrases that answer the question(s) in parenthesis.ExampleThe cat jumped and pounced.(What did the cat jump off of? What did the cat pounce on?)The cat jumped off the stove and pounced on the gerbil.There are countless ways to expand each sentence; You will find sample answers below. The students laughed.(What did the students laugh at?)The man tripped.(What did the man trip over?)Visitors arrived yesterday.(Where were the visitors from?)The candles flickered.(Where were the candles?)Gus hid the candy bar.(Where did Gus hide the candy bar?)Last night I watched a YouTube video.(What was the video about?)Sid sat.(Where did he sit? With whom did he sit?)The teacher spoke.(Who did the teacher speak to? What did she speak about?)The spaceship landed.(Where was the spaceship from? Where did it land?)Jenny stood, raised her Super Soaker water gun, and aimed it.(Where did she stand? What did she aim at?) Answers Here are sample answers to the sentence-expanding exercise. Keep in mind that countless versions of each sentence are possible. The students laughed  at the monkey on a scooter.The man tripped  over his own feet.Visitors  from the Bizarro world  arrived yesterday.The candles  on the handles of my bicycle  flickered.Gus hid the candy bar  in a dirty sock.Last night I watched a YouTube video  about green kangaroos.Sid sat  in a tub of Jell-O with his cat.The teacher spoke  to the principal about a pay raise.The spaceship  from Pluto  landed  in the desert.Jenny stood  on the roof of the garage, raised her Super Soaker water gun, and aimed it  at her little brother below. If you had any problems completing this exercise, review the guidelines and examples on the  pages indicated at the  beginning of this article.

Economics in the early renaissance Research Paper

Economics in the early renaissance - Research Paper Example The economic development at the time portrayed the economy as a cohesive structure with numerous facets all of which function independently albeit in unison to enhance the economic growth of the entire society. The numerous sectors in the early renaissance economies thrived on peaceful economies coupled with systematic integration with other neighboring economies in order to expand their economies. Specific dynasties and think tanks such as Aristotle and Plato contributed fundamental economic ideas that fostered the development of the economies as I discuss in the easy below. In the research of the early renaissance economy, I research the theories fostered by numerous classical and neoclassical economists such as Adam Smith and David Ricardo. Effective taxation refers to a system of taxation in which the government demands a fair share of the citizens’ earning thus leaving the citizens with an adequate amount to foster the economic growth of the countries. At a time that the church played an important role in te formulation and implementation of policies, taxation was a fundamental issue since the royal dynasties often collaborated with the church to defraud the people. However, in order for the countries to register economic growth, the leadership had to implement effective policies that would enhance effective taxation, a system that would curb exploitation and enhance the appropriate utilization of the expenditure. Among the early cities worse governments exhibited effective management of resources was Florence. Florence was a small inland cit y in Italy that unlike other inland cities became economic success. Among the reasons for Florence’s success was the use of the resources in enhancing the liquidity of the economy. The Medici circulated the money in the economy through increased public spending thus resulting in the thriving of arts among other sectors of the economy. This way, the government raised the purchasing power

Personal Essays Essay Example | Topics and Well Written Essays - 500 words

Personal Essays - Essay Example A community draws strength from its environment. I am passionate about the environment, and its contribution to the betterment of my community. I have served as a volunteer with the Central Oregon Trail Alliance, the Friends of the Deschutes River, and the Smith Rock Parks, getting down to the basics: cleaning, picking up and digging! With Girls On The Run, I have passed on my love for running, as the path to empowerment and self-confidence, to other girls. Living in harmony with nature, and testing the limits of one’s physical and mental endurance, is my way to an inclusive, caring community. My love for traveling, which has taken me to twenty-two countries, has made me appreciate diverse cultures and the underlying goodness of people all over the world. I have studied Spanish for five years, and have spent a summer in beautiful Mexico: it was a learning experience beyond compare. I threw myself into everything, from salsa to mole sauce. My seventy-year-old hostess, who lived, shopped and cooked independently, was also a devout Catholic and doting mother, and a revelation to me! I have come to acknowledge that there is no one, cast-iron, way to do the right thing. My travels in the Middle East, particularly in Egypt, brought home to me the sad fact that the gender bias, which is so alien to us Americans, is very much a part of the life of women in many parts of the world. As a woman of no religious affiliation, with uncovered head and independent attitude, I was dismayed and even intimidated, by the hostility I sometimes encountered.